The Giochi Preziosi Group is one of the most successful European Toy Groups founded by Enrico Preziosi in 1978 and is the confirmed market leader in Italy and one of the four largest worldwide players in the toy industry. In addition to an extensive toy range, the Group has implemented a diversification strategy that led it to operate profitably and efficiently in various commodity markets including food, clothing, general retail, childcare and other consumer products intended for youth. Giochi Preziosi headquarters is based in Italy but has settled foreign subsidiaries in US, UK, France, Spain, Germany, Greece and Turkey.
Giochi Preziosi turnover on fiscal year 2009 was 865 million euro. The company employs more than 2.500 people.
